Coca Cola Buy, Sell or Hold Essay Example | Topics and Well Written Essays - 3000 words

coca gage Buy, Sell or Hold - Essay Examplethe category 1886, but even though John had great pharmaceutical capabilities, he lacked marketing skills due to which he was not able to create the kind of hype of this non alcoholic drink as we know today, and then realising coca plant dope as a remarkable and an extraordinary product Asa Candler purchased the formula and the Coca Cola brand from John realising this as the perfect business opportunity.Candler was born in Georgia and had great motivational capabilities, prior to purchasing Coca Cola he was a pharmacist and had purchased this soon to be the more or less renowned brand - name for just $2,300. And not long after that he became a millionaire and became to be known as one of the top most business tycoons in the United States. He was in addition elected as the Mayor of Atlanta in 1916 just when he retired from Coca Cola.The most amaze performance of his management skills were displayed when he successfully launched his m arketing campaign and distribution channel for the Coca Cola brand name. He decided that it was best to only create the raw soft drink and sooner of appointing the companys executives to market the product the company would appoint various bottling plants as their C & F or Carrying and Forwarding agents.The strategy was a success since the early launch and this marketing strategy boosted the gross revenue of Coca Cola not only in America but throughout the whole full world. Even today the Coca Cola Company administers its marketing operations in the same way, although with claw adjustments, such as they purchase most of the stake in most of the bottling plants to remain in power.Coca Cola is the most renowned brand name through out the whole world with an naturalised market base in over 200 countries and in possibly every corner of this world. exactly recognition has its shortcomings, and one of the negative sides of recognition is that it brings controversies along with it.T his is especially true in case of the Coca Cola Company it is a