Starbucks' Mission (vision, goals, objectives) aligned with its Essay

Starbucks Mission (vision, goals, objectives) aligned with its strategies - bear witness ExampleManifestation of Starbucks mission is through its six (6) major principles. According to the Starbucks Coffee Official Website, these principles be the equality of work environment, business diversity, application of high-standard excellence, focus on consumers satisfaction, environmental and communal contributions, and profitability recognition. In addition, through these ways of measuring appropriateness of decisions, Starbucks envisions itself as the most recognized and respected brand in the world, (Starbucks Coffee Website).As in every corporation, especially those who are present globally like Starbucks Coffee, merchandising strategies are developed and implemented. Specifically, it developed marketing opportunities and applied efficient marketing strategies to gain profit and be recognized. All marketing strategies should be related to the companys mission and vision and this stud y aims to crush whether Starbucks strategies are aligned with its goals.First manifestation of Starbucks mission is its equality of work environment (Starbucks Coffee Website). That elbow room that every human resource should be treated with respect and dignity. Indeed, human resources, especially in a coffee corporation like Starbucks are very important. Starbucks, having recognized this and embraced it into their mission, highly prioritizes their people, their baristas. They value their employees because they know that they conduct and play a major role in company growth. The employees are the ones who serve the clients (Catching the Starbucks, 2002). It is the employees who the customers see, not the chief executive officer or president of the company.In relation to this, Starbucks train their employees both in product expertise and customer service. And thus, more competent hired employees are more knowledgeable of the product, and they can serve customers well for the achi ever of the company.